Category: Business Tips for New Estheticians

You graduated. You’re licensed. You’re talented. And now someone tells you the key to building your clientele is posting on social media three times a week — and you feel a little overwhelmed. You’re not alone. For most estheticians, social media feels like a second job — one they didn’t sign up for, one that…

Nobody warns you about this part. Esthetics school teaches you how to perform a flawless facial, how to blend a chemical peel, how to execute a precision wax. What it doesn’t always prepare you for is the client who seems impossible to please, the one who questions everything you do, the one who calls after…